In these tough economic times everyone is hungry for business. If you’ve tried to score graphic design gigs you are up against some serious competition. Websites like 99designs, Elance, Guru, and literally dozens more that launch year after year trying to gain market share. You have hundreds upon hundreds of graphic designers who want the same business you want.
The best way to rise above the crowd is to show appreciation to your best clients. At first sight this approach is slightly counter intuitive. You maybe thinking, “Why would I spend more time, effort, and energy on a client I’ve already acquired?” Well the truth of the matter is this approach has multiple benefits: